Get to know consumers on a deeper level

For decades, MRI and Simmons Research fielded the two most trusted consumer studies in the United States (MRI's Survey of the American Consumer® and Simmons' National Consumer Study). In 2021, MRI-Simmons combined the best parts of these trusted, gold-standard consumer studies to create MRI-Simmons USA, the most comprehensive study on American consumers.

MRI-Simmons USA

The most comprehensive study on American consumers. This high-quality, nationally representative study provides marketers, media, and agencies with the most accurate consumer truth set.

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Consumer profiling and media planning tool that links over 60,000 consumer elements to detailed insights on consumers’ use of 10 traditional and digital media platforms.

 

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