December 9, 2024

Activating New Year’s Resolutions: Harnessing the Power of Intent to Engage Motivated Consumers

As the clock strikes midnight on December 31st, millions of people around the world make promises to themselves for a better year ahead. Among these hopefuls, 38% aim to eat healthier, 36% plan to exercise more, 29% want to shed some pounds, and 28% intend to catch more Z's.
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