Granular Consumer Insights
MRI-Simmons has partnered with leading data providers to empower marketers with more granular insight into consumer behavior. With partner segmentations from MRI-Simmons, marketers can identify new consumer trends to anticipate the behavior, attitudes and preferences of target customers, and reach them in the most effective channels.
PERSONICX LIFESTAGE
A household-level segmentation based on stage of life that organizes people into meaningful groups with similar demographics, socio-economics and behaviors. Households are assigned to one of 70 segments that map to one of 21 Lifestage Groups.
PERSONICX PRIME
An innovative new segmentation system intended to better represent people and their interactions in a digitally oriented marketplace. People are first assigned to one of 91 “Prime” segments for a multi-dimensional view of each individual, and then assigned to one of 79 “Person-at-a- Place,” or“ Place” segments to better understand the household in which the person resides. The Prime and Place clusters then map to one of 15 groups.
SPENDEX
A score that Analytics IQ creates to provide an estimate of a household’s spending on discretionary or non-essential expenses, in total or by category. Non-essential, discretionary expenses in this score are anything aside from food at home, transportation, healthcare, personal taxes, and social security – including but not limited to dining out, alcoholic beverages, tobacco, entertainment, personal care, reading, education, apparel, household furniture, and donations.
CONNEXIONS
Rich and comprehensive insights about consumer behaviors, shopping patterns, media preferences, technology habits, and household assets. Combines demographic, consumer behavior, and geographic data to help marketers find and engage their customers and prospects. There are 53 segments.
P$YCLE PREMIER
Insights about wealth, investments, insurance, and technology behaviors/preferences and home value. Helps marketers looking for customer-specific financial and investment behaviors. There are 60 segments.
PRIZM PREMIER
Rich and comprehensive insights about consumer behaviors, shopping patterns, media preferences, technology habits, and household assets. Combines demographic, consumer behavior, and geographic data to help marketers find and engage their customers and prospects. There are 68 segments.
NICHES 5.0
Uses 2,000 robust data points to group households into 26 meaningful segments/niches. Enables users to gain deeper customer understanding and insights, identify best customer and prospect segments, and tailor messaging. Offers a creative pathway to consumers interests and preferences. Marketers can use the insights Niches provides to move their desired audiences to action.
MOSAIC
Household-based consumer lifestyle segmentation system that classifies all U.S. households and neighborhoods into 71 segments and 19 groups, providing a view of consumers’ choices, preferences and habits. Predicts behavior using consumer data related to property, credit, and automotive. Mosaic segmentations are designed to recognize the multi-dimensional dynamics of affluence, life stage, and the evolving American household composition. (Options: HH-level, HH Groups, and Mosaic ZIP+4)