Providing Media Buyers with Advanced Analytics and Programmatic Activation
The MRI-Simmons and Acxiom partnership provides marketers with the ability to convert actionable consumer insights into targetable segments across digital and data-driven TV. As a result, consumers experience fresher, more relevant digital engagement from brands, and more easily discover offerings that meet their needs.
140 MRI-Simmons branded segments are available within Acxiom Audience Cloud and the LiveRamp Data Store. Simmons consumer audience segments are developed leveraging Acxiom’s leading omni-channel identity resolution and built on the predictive power of InfoBase data, resulting in actionable audiences at scale. Marketers and their agencies can run campaigns targeting these segments on their platform of choice, including hundreds of DMPs, DSPs, and Publishers. MRI-Simmons can also help marketers create proprietary segments using a combination of Simmons data and / or proprietary surveys in partnership with InfoBase data to enable digital targeting and analytics.