Analyzing consumer cord behavior
The emergence of vMVPDs (Virtual Multichannel Video Programming Distributors) has given rise to the 'Virtual Corder', a young, diverse, and wealthy group of consumers. Currently representing 7% of total US adults, or 16.6 MM people, Virtual Corders are passionate about their content, and are quickly emerging as a target for media and brands alike.
In this report, we analyze the evolution of consumer cord behavior, including:
- An overview of existing consumer cord groups
- How different cord groups are evolving over time
- Analysis of the Virtual Corder attitudes and behaviors