Advanced Advertising

Leverage trusted, representative audiences for cross-screen campaigns

MRI-Simmons audiences have been an integral part of the media planning and buying ecosystem for decades. With MRI-Simmons' Advanced Advertising solutions, marketers can leverage those same trusted and nationally representative audiences to plan, activate, and drive campaign success. Choose from one of the many off-the-shelf audiences available in most of today's marketplaces or build your own custom audience and target it consistently across all media, including linear, digital, CTV, paid social, and mobile.

Deliver that same audience to your measurement or media optimization partner to ensure your strategic audiences are easily moved into your buying practices to maximize the success of your campaigns.

Key Benefits

Accurate & Trusted

Drive campaign performance with trusted, accurate data that is privacy-compliant and annually audited by a third party.

Nationally Representative

Powered by a sampling methodology that ensures a nationally representative view of the US consumer, avoiding biases inherent in competing datasets.

Consistency Across Platforms

MRI-Simmons audiences are linked to identity sources, so they can be used consistently across screens, including linear, digital, and CTV campaigns

Interoperability Across Currencies

Audiences built with MRI-Simmons can be matched to a variety of viewership datasets, including Nielsen, Comscore, and VideoAmp, for planning and transacting.

Activate MRI-Simmons Audiences in the DSP or DMP of Your Choice

MRI-Simmons Syndicated Audiences

MRI-Simmons audiences are available on the DSP of your choice, including Adobe, Amobee, MediaMath, The Trade Desk, Yahoo and more. Please use the table below to browse through our available audience segments. If you do not see your DSP or the segments you need, please contact us.

Marketplace Partner	Vertical	Audience Name	Description
Acxiom MRI	Political	Registered Republican	Likely registered with Republican Party
Acxiom MRI	Political	Voted in 2016 Election	Likely voted in 2016 election
Acxiom MRI	Political	Registered Democrat	Likely registered with Democratic Party
Acxiom MRI	Political	Democratic party member	Likely Democrat and member of the Democratic party
Acxiom MRI	Political	Somewhat Liberal	Likely voters self described political views as being somewhat liberal
Acxiom MRI	Political	Registered to vote	Likely registered to vote
Acxiom MRI	Political	Somewhat Conservative	Likely voters self described political views as somewhat conservative
Acxiom MRI	Political	Ind. conservative swing voter	Likely voters not registered with a party with a conservative view
Acxiom MRI	Political	Unaffiliated/Undeclared/Independent Voter	Likely not registered with a political party
Acxiom MRI	Political	Democrat household	Likely all household members vote Democrat
Acxiom MRI	Political	Super voter	Most likely to vote based on voting history
Acxiom MRI	Political	Socially conservative political ideology	Likely social issues stance leans conservative
Acxiom MRI	Political	Environmentalists	Likely environmentally conscious voters, support environment protections
Acxiom MRI	Political	Swing Democrats	Likely registered Democrat; very or somewhat conservative or middle of the road
Acxiom MRI	Political	Voted in 2012 Election	Likely voted in 2008 election
Acxiom MRI	Political	Republican household	Likely all household members vote Republican
Acxiom MRI	Political	Swing Republicans	Likely register Republican with ideology very or somewhat liberal or middle
Acxiom MRI	Political	Republican voter	Likely votes Republican in elections
Acxiom MRI	Political	Socially moderate ideology	Likely strong social issues views; neither liberal nor conservative
Acxiom MRI	Political	Light voter	Likely light voter; votes sometimes based on voting history
Acxiom MRI	Political	Tax cut/reform voters	Likely voters who likely support tax cuts
Acxiom MRI	Political	Democrat voter	Likely votes Democrat in elections
Acxiom MRI	Political	Moderate voter	Likely moderate voter; votes in most elections;not all based on voting history
Acxiom MRI	Political	Independent moderate swing voter	Likely not registered with a party; moderate to mid of the road
Acxiom MRI	Political	Military Supporters	Likely voters who support the military
Acxiom MRI	Political	Socially liberal political ideology	Likely social issues stance leans liberal
Acxiom MRI	CPG	Regularly eat organic food	Most Likely to regularly eat organic foods and grocery
Acxiom MRI	Leisure Activities	City culture enthusiast	Likely city culture enthusiast. Interest classical music, opera, dance, theater
Acxiom MRI	Leisure Activities	Visited an aquarium past 12 months	Likely has visited an aquarium in the past 12 months
Acxiom MRI	Leisure Activities	Visited a museum past 12 months	Likely visited a museum in the past 12 months
Acxiom MRI	Leisure Activities	Engage in sporting pregame party	Tailgate, Likely to engage in sporting pre-game party
Acxiom MRI	Shopper/Consumer Insights	Influenced by trends and a trendsetter	Likely Influenced by trends, trendsetter
Acxiom MRI	Political	Frequent voter	Likely frequent voter in either national, state or local election
Acxiom MRI	Health Care	Has regular doctor visits and goes to wellness exams	Goes regular doctor visits: go for check-ups, annual, wellness
Acxiom MRI	Media	Previously subscribed to pay TV but unlikely to resubscribe	Likely to have Previously subscribed to pay TV and not likely to re-subscribe
Acxiom MRI	Political	Liberal and left leaning political outlook	Likely a liberal and left leaning political outlook
Acxiom MRI	Political	Conservative and right leaning political outlook	Likely conservative and Right leaning political outlook
Acxiom MRI	Political	Independent voter	Likely Independent voter, without any party affiliation
Acxiom MRI	Political	Republican party member	Likely Republican and member of the Republican party
Acxiom MRI	Political	Vote in every national state and local election	Likely to always vote in every national, state and local election
Acxiom MRI	Retail	Buy apparel from brands that support charities	Likely to buy apparel clothes from brand that support a charity
Acxiom MRI	Retail	Buy fashion style products on the web	Likely to buy fashion style products on web
Acxiom MRI	Retail	Natural or organic beauty user and loyalist	Likely natural or organic beauty user and loyalist
Acxiom MRI	Retail	Value shopping for American products	Likely to value shopping for American products
Acxiom MRI	T&E	Pay for quality travel and vacation accommodations	Likely to pay for quality travel and vacation accommodation
Acxiom MRI	T&E	Prefer guided tours on vacation travel	Likely to prefer guided tours on vacation travel
Acxiom MRI	T&E	Prefer to book web reservations	Likely web travel purchaser, prefer to book web reservations
Acxiom MRI	Technology	Technology early adopter	Likely Technology early adopter: first to try tech
Acxiom MRI	Technology	Technology and electronics influencer	Technology and electronics influencer: Likely Tech and electronics advice and recommendations
Acxiom MRI	Automotive Attitudes	Likely Agrees with statement I consider myself to be an automotive enthusiast.	Likely Agrees with the statement I consider myself to be an automotive enthusiast.
Acxiom MRI	Automotive Attitudes	Likely Agrees with stmt I often take opp to discuss my knowledge of autos with others	Likely Agrees with the stmt I often take the opp to discuss my knowledge of autos with others
Acxiom MRI	Food Attitudes	Likely Agrees with the statement When I find a brand I like I stick to it	Likely Agrees with the statement When I find a brand I like I stick to it
Acxiom MRI	Finance Attitudes	Likely Agrees with stmt Im happy to use Internet to carry out daytoday banking txns	LikelyAgrees with stmt Im happy to use Internet to carry out daytoday banking txns
Acxiom MRI	Finance Attitudes	Likely Agrees with stmt Investing for the future is very important to me	Likely Agrees with stmt Investing for the future is very important to me
Acxiom MRI	Food Attitudes	Likely Agrees with statement Eating at a fast food restaurant is fun	Likely Agrees with statement Eating at a fast food restaurant is fun
Acxiom MRI	Food Attitudes	Likely Agrees with statement During a given week I cook meals frequently	Likely Agrees with statement During a given week I cook meals frequently
Acxiom MRI	Food Attitudes	Likely Agrees with stmt I prefer picking up quick meals to cooking	Likely Agrees with stmt I prefer picking up quick meals to cooking meals
Acxiom MRI	Food Attitudes	Likely Agrees with statement When I find a restaurant I like I stick with it	Likely Agrees with statement When I find a restaurant I like I stick with it
Acxiom MRI	Food Attitudes	Likely Dieting Category Influential Consumers	Likely Dieting Category Influential Consumers
Acxiom MRI	Food Attitudes	Likely Grocery Shopping Category Influential Consumers	Likely Grocery Shopping Category Influential Consumers
Acxiom MRI	Electronics	Likely Home Electronics Category Influential Consumers	Likely Home Electronics Category Influential Consumers
Acxiom MRI	Health Attitudes	Likely Agrees with statement I follow a regular exercise routine	Likely Agrees with statement I follow a regular exercise routine
Acxiom MRI	Leisure Activities	Likely Plays console video games once a month or more often	Likely Plays console video games once a month or more often
Acxiom MRI	Leisure Activities	Likely Dines out 2-plus times a week or more	Likely Dines out 2-plus times a week or more
Acxiom MRI	Cellular / Mobile Opinions	Likely Agrees with stmt I like to be connected by phone or Internet always	LikelyAgrees with stmt I like to be connected by phone or Internet at all times
Acxiom MRI	Technology	Likely Agrees with statement I like to have a lot of gadgets	Likely Agrees with statement I like to have a lot of gadgets
Acxiom MRI	TV Attitudes	Likely Currently have pay TV - Intend to cut or shave some TV services	Likely Currently have pay TV - Intend to cut or shave some TV services
Acxiom MRI	Travel	Likely Agrees with stmt Its worth it to pay more for high quality hotels	Likely Agrees with stmt Its worth it to pay more for high quality hotels
Acxiom MRI	Media	Likely to listen to streaming audio	Likely to listen to streaming audio
TruAudience Marketplace	Food & Beverage	Drinks Alcohol	Consumed alcohol in the last 6 months
TruAudience Marketplace	Food & Beverage	Drinks Alcoholic Cooler or Seltzer	Consumed alcohol / seltzer in the last 6 months
TruAudience Marketplace	Food & Beverage	Drinks Alcohol at Bars or Clubs	Consumed alcohol at a bar or club in the last 30 days
TruAudience Marketplace	Food & Beverage	Drinks Alcohol at Restaurants	Consumed Ordered alcohol at a restaurant in the last 30 days
TruAudience Marketplace	Food & Beverage	Drinks any Liquor	Consumed Liquor in the last 30 days
TruAudience Marketplace	Food & Beverage	Drinks Beer	Consumed Beer in the last 7 days
TruAudience Marketplace	Food & Beverage	Drinks Gin	Consumed Gin in the last 30 days
TruAudience Marketplace	Food & Beverage	Drinks Red Wine	Consumered Red Wine in the last 6 months
TruAudience Marketplace	Food & Beverage	Drinks Tequila	Consumed Tequila in the last 30 days
TruAudience Marketplace	Food & Beverage	Drinks Vodka	Consumed Vodka in the last 30 days
TruAudience Marketplace	Food & Beverage	Drinks White Wine	Consumed White Wine in the last 6 months
TruAudience Marketplace	Education	Going back to school	Plans to go Back to School in the next 12 months
TruAudience Marketplace	Pets	Plans to adopt a dog or cat	Plans to get a dog or cat in the next 12 months
TruAudience Marketplace	Lifestages	Graduating from school	Plans to graduate from school in the next 12 months
TruAudience Marketplace	Education	Has a child going to college	Plans to have a child and go away to college in the next 12 months
TruAudience Marketplace	Lifestages	Plans to buy a new home	Plans to buy a new home
TruAudience Marketplace	Lifestages	New parent	Plans to be a parent in the next 12 months
TruAudience Marketplace	Lifestages	Plans to Retire	Plans to retire in the next 12 months
TruAudience Marketplace	Entertainment & Media	Watches Apple TV	Television: Streaming Video Services/ Any watching past 7 days_Apple TV+
TruAudience Marketplace	Entertainment & Media	Watches Discovery	Television: Streaming Video Services/ Any watching past 7 days_Discovery+
TruAudience Marketplace	Entertainment & Media	Watches Disney	Television: Streaming Video Services/ Any watching past 7 days_Disney+
TruAudience Marketplace	Entertainment & Media	Watches ESPN	Television: Streaming Video Services/ Any watching past 7 days_ESPN+
TruAudience Marketplace	Entertainment & Media	Watches HBO Max	Television: Streaming Video Services/ Any watching past 7 days_HBO Max
TruAudience Marketplace	Entertainment & Media	Watches Hulu	Television: Streaming Video Services/ Any watching past 7 days_Hulu
TruAudience Marketplace	Entertainment & Media	Watches Netflix	Television: Streaming Video Services/ Any watching past 7 days_Netflix
TruAudience Marketplace	Entertainment & Media	Watches Paramount	Television: Streaming Video Services/ Any watching past 7 days_Paramount+
TruAudience Marketplace	Entertainment & Media	Watches Peacock	Television: Streaming Video Services/ Any watching past 7 days_Peacock
TruAudience Marketplace	Entertainment & Media	Watches Pluto TV	Television: Streaming Video Services/ Any watching past 7 days_Pluto TV
TruAudience Marketplace	Entertainment & Media	Watches Prime Video	Television: Streaming Video Services/ Any watching past 7 days_Prime Video
TruAudience Marketplace	Entertainment & Media	Watches Sling	Television: Streaming Video Services/ Any watching past 7 days_Sling
TruAudience Marketplace	Entertainment & Media	Watches Tubi	Television: Streaming Video Services/ Any watching past 7 days_Tubi
TruAudience Marketplace	Entertainment & Media	Watches Vudu	Television: Streaming Video Services/ Any watching past 7 days_Vudu
TruAudience Marketplace	Entertainment & Media	Watches YouTube	Television: Streaming Video Services/ Any watching past 7 days_YouTube
TruAudience Marketplace	Electronics	Owns VR Headset	Personally Owns VR Headset¹
TruAudience Marketplace	Electronics	Plays Nintendo Switch	Video Games (Personally Played): Systems in the last 30 days_Nintendo Switch
TruAudience Marketplace	Electronics	Play Playstation 5	Video Games (Personally Played): Systems in the last 30 days_PlayStation 5 (PS5)
TruAudience Marketplace	Entertainment & Media	Listens to podcasts	Listened to a Podcast in last 30 Days
TruAudience Marketplace	Lifestages	Attends auto shows	Attend Auto Shows: Have personally done in last 12 months.
TruAudience Marketplace	Lifestages	Attends country music performances	Attend country music performances: Have personally done in last 12 months.
TruAudience Marketplace	Lifestages	Attends dance performances	Attend dance performances: Have personally done in last 12 months.
TruAudience Marketplace	Lifestages	Attends rock music performances	Attend rock music performances: Have personally done in last 12 months.
TruAudience Marketplace	Lifestages	Bakes at home	Baking: Have personally done in last 12 months.
TruAudience Marketplace	Electronics	Plays console video games	Console Video Games: Have personally done in last 12 months.
TruAudience Marketplace	Lifestages	Entertains friends or relatives at home	Entertain friends or relatives at home: Have personally done in last 12 months.
TruAudience Marketplace	Lifestages	Go to bars or night clubs	Go to bars/night clubs: Have personally done in last 12 months.
TruAudience Marketplace	Lifestages	Go to the Beach	Go to the beach: Have personally done in last 12 months.
TruAudience Marketplace	Lifestages	Purchased home decorations or furnishings	Home decoration and furnishing: Have personally done in last 12 months.