Enhance existing data assets with over 60,000 consumer attributes
Integrate unstructured or structured first party data, primary research or customer data with MRI-Simmons’ comprehensive coverage of consumer attitudes, media behaviors and brand usage to unearth unique insights about your consumers and prospects.
Features & Capabilities
- Custom segmentation appends
- Integration of primary research studies
- Customer database matching
- Media property prototyping
Key Benefits
Develop deep audience profiles that go beyond your category-specific insights and transactional behaviors
Understand and segment your customer file based on messaging and media channel preferences
Measure your audience’s interactions with competitive brands