Research

During this webinar, Simmons introduced a new platform, Simmons Insights, and demonstrated how marketers can leverage this tool to mine through vast amounts of consumer insights faster than before.

During this session at the 2017 ARF Annual Conference, Pat Pellegrini & Bill Harvey discussed how Simmons has developed new methods linking nearly 1,700 psychographics to determine the ones that drive purchase of each brand, and explain brand sales trends.

The market research industry is changing rapidly, and it is more important than ever that we truly understand what the implications are for our business and profession.