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EMPOWERING ACTION FROM INSIGHTS ™
MRI-Simmons is the leading provider of actionable insights on the American consumer.
Explore Our Data
Latest Insights
December 30, 2025
Unlocking Consumer Insights To Win In Women’s Sports Marketing
December 29, 2025
December 29, 2025
The Big Game Effect: Meet the Hosts Driving Game Day Spending
63M+ Americans plan to host Super Bowl parties in 2026. Discover how this high-spending, media-savvy audience offers prime value for advertisers.
The Most Comprehensive View of the American Consumer
60
k
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1000
+
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800
+
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90
+
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6500
+
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1000
+
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