MRI-Simmons Privacy Center
At GfK US MRI, LLC d/b/a MRI-Simmons (MRI-Simmons), your privacy is our priority. We are committed to protecting personal information and ensuring transparency in our data practices while providing a secure and trustworthy experience. Our ability to collect accurate information on consumer preferences and attitudes depends largely on earning the trust of our survey respondents. We are committed to safeguarding your personal information.
For transparency purposes, please note that if you’re a survey respondent or panelist, MRI does not use your name, address, or any identifiable information you provide to us to advertise, promote, or market goods or services directly to you without your permission. We never share this identifiable information with telemarketers, nor do we permit our business clients to use it for direct marketing or sales to you.
For more information regarding how MRI-Simmons may process your personal information and to learn about our data practices, we encourage you to review our Privacy Notices linked below.
Your Privacy Rights
If you would like to request that MRI-Simmons not sell or share your personal information or exercise any other of your data privacy rights, please submit a consumer privacy request.
Privacy Notices
Consumer Survey Privacy Notice
Consumer Health Data Privacy Notice
Website Cookie Notice
Notice of Financial Incentive
Annual Privacy Request Metrics
MRI-Simmons is committed to data privacy and providing a simple and secure process for consumers to manage their personal information. The U.S. state comprehensive privacy laws allow individuals to exercise certain rights, including the right to access/know, correct, delete, or opt-out of certain uses of personal information. These laws require businesses like ours to publish these data processing metrics on an annual basis.
2024 Consumer Requests Report
In calendar year 2024, we received and responded to privacy requests as set forth in the table below. For more information regarding our privacy practices at MRI-Simmons, review our Privacy Notices, which provide the available methods for exercising your privacy rights and choices.
| Request Type | Requests Received | Requests Complied | Requests Denied* | Mean Days to Resolution | Median Days to Resolution |
|---|---|---|---|---|---|
| Deletion | 164 | 164 | 0 | 9 | 8 |
| Correction^ | 0 | 0 | 0 | 0 | 0 |
| Opt Out/Do Not Sell | 116 | 116 | 0 | 9 | 8 |
| Limit Use of Sensitive Data^ | 0 | 0 | 0 | 0 | 0 |
| Access Request/Right to Know | 45 | 45 | 0 | 4 | 2 |
This data reflects requests received in 2024 from all individuals.
* Requests may have been denied if an exception to compliance was applicable.
^These are processed as deletion or opt-out requests and therefore not tallied as correction or limitation requests.