MRI-Simmons Selected as Core Insights Partner by AMIN Worldwide
Today we are excited to announce that AMIN Worldwide (the Advertising and Marketing Independent Network) has selected MRI-Simmons as its core provider of audience, demographic, psychographic, and product usage data. The announcement extends a long-standing relationship that provides AMIN’s member agencies with trusted consumer intelligence they can leverage to enhance strategic planning and execution.
AMIN’s thirty member agencies across the U.S. will benefit from comprehensive measurement of over 60,000 consumer elements. The agreement also includes access to MRI-Simmons USA and the Catalyst platform, both of which are accredited by the Media Rating Council (MRC). Additionally, AMIN members will gain insights from MRI-Simmons Connect, a tool that tracks consumer interactions across ten traditional and digital media platforms.
To learn more, read the full press release here.
"AMIN’s core mission is to help each member agency be the best it can, and having access to leading syndicated data resources is one way we operationalize that. The MRI-Simmons platform, in particular, helps our members develop strategic thinking for their clients that is backed by an extraordinary depth of intelligence – and delivered with all the benefits of an independent agency."
"MRI-Simmons’ high-quality audiences have been an indispensable media planning tool for decades. As agencies and brands continue to grapple with diminishing consumer signals, those audiences have only grown in importance, and now play a pivotal role in activation and data enrichment initiatives. MRI-Simmons is proud to power AMIN with accurate and comprehensive insights that can be leveraged throughout the campaign lifecycle, from planning through activation and measurement."
