A powerful insights tool for online and offline behavior
Understanding how consumers interact with all forms of media is essential for marketers, agencies, and media owners. MRI-Simmons teamed up with Comscore to provide a comprehensive database of consumer behavior across screens. The Comscore/ MRI-Simmons Fusion links Americans’ online media habits with media consumption data, including product and brand usage.
The Comscore/MRI-Simmons fusion joins the 37,000+ data points on consumer psychographics, purchases, media choices, lifestyles, and products from the MRI-Simmons USA study with visitation measurement of up to 15,000 digital entities from Comscore’s Media Metrix Multi-Platform. The data fusion can be accessed through any delivery system that supports MRI-Simmons data.