ARF AUDIENCExSCIENCE 2019
People who make the decision to monetize their use of the internet through online survey panels differ from the general population in a variety of important ways.
During this session at ARF AUDIENCExSCIENCE 2019, Steven Millman shared insights from a new analysis, which compared results for the same survey on Simmons’ National Consumer Survey – which is based on a random probability sample – and an opt-in online version. The research identifies the kinds of questions that can and cannot be debiased through weighting.
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