Complementary Report
With Hispanic Americans making up nearly one-fifth of the US population, understanding the evolving behaviors, preferences, and economic impact of Hispanic-American consumers is crucial for marketers aiming to effectively engage this influential and growing demographic. The 2024 MRI-Simmons report provides essential insights to help businesses navigate and strategize based on these trends.
This report delves into various aspects such as demographics, spending habits, attitudes towards sustainability, and media consumption. It emphasizes the importance of understanding the nuanced behaviors and preferences within this group to effectively engage and market to them. You'll learn what sets Hispanics in America apart, including their:
- Growing Influence: Since a significant portion of Hispanic Americans are younger, they wield a growing influence on future market trends.
- Economic Power: In many markets, Hispanic households have a significant share of discretionary spending.
- Cultural Engagement: Two-thirds of Hispanics identify as bicultural, blending American and Hispanic cultural elements, which influences their consumer behavior and media preferences.
- New for 2024: The report introduces new insights into Hispanic attitudes towards mental health and electric vehicles.
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