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December 11, 2024

Understanding American Health Perceptions and the Importance of Mental Health

In today's fast-paced world, health perceptions among Americans are evolving rapidly. With varying opinions across generations, it's crucial to understand these differences to...
December 9, 2024

Activating New Year’s Resolutions: Harnessing the Power of Intent to Engage Motivated Consumers

As the clock strikes midnight on December 31st, millions of people around the world make promises to themselves for a better year ahead. Among these hopefuls, 38% aim to eat healthier, 36% plan to exercise more, 29% want to shed some pounds, and 28% intend to catch more Z's.
November 1, 2024

Activating Trust and Engagement: The Unique Power of Podcast Advertising

Imagine a world where your brand’s message is woven seamlessly into the daily lives of millions. That’s the power of podcast advertising.
Matt Cumello
Matt Cumello
Matt Cumello is Vice President of Marketing for MRI-Simmons, responsible for marketing strategy and execution. Matt has over 20 years of B2B marketing experience, having worked with both start-ups and established companies in market research and technology.
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