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April 14, 2025

Leveraging Co-Viewing TV Habits for Effective Advertising

78% of US adults watch video content with others. Co-viewing offers a unique opportunity for advertisers to reach engaged and connected audiences.
March 17, 2025
Paint color samples and tile samples

Unlocking DIY Home Improvement Insights for Smarter Marketing

A significant number of Americans are planning to tackle home improvement projects this Spring, making them prime targets for advertising campaigns.
March 10, 2025

Activating Your Spring Campaigns: Insights into Americans’ Travel and Event Plans

This Spring, many Americans have vacation and event plans. Travel, hospitality, and apparel brands (among others) should jump at the opportunity to capture these enthusiastic consumers.
Matt Cumello
Matt Cumello
Matt Cumello is Vice President of Marketing for MRI-Simmons, responsible for marketing strategy and execution. Matt has over 20 years of B2B marketing experience, having worked with both start-ups and established companies in market research and technology.
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