Jennifer Olson
November 8, 2018
Persona Creator is a clustering tool to help marketers identify niche segments of their brand, the competitor, or the prospective consumer...
October 10, 2018
While the buzz of cryptocurrencies has faded into the background, the fact that the consumer financial landscape is changing rapidly has not...
October 5, 2018
For this week’s Fun Fact Friday, we thought we’d take a look at Esports fans, specifically the social elements of Esports using data from our 2018 Sports Fan and Engagement Study...
September 28, 2018
This week has been all about the rebrands. From donuts getting dropped like hot potatoes to Weight Watchers shedding the weight of extra letters...
July 30, 2018
Today we are pleased to announce the launch of Brand Catalyst, a revolutionary brand strategy and predictive segmentation tool. Built on the Simmons Insights platform, Brand Catalyst identifies the unique characteristics that differentiates over 8,000 brands.
May 7, 2018
We're introducing a number of new features in Simmons Insights, including DataHaul, Quad Charts, Trending, and more.
February 5, 2018
We're excited to announce the launch of Simmons Insights, a new platform that significantly reducing the amount of time spent on data analysis and insights generation.
October 10, 2017
As part of #HispanicHeritageMonth, Simmons Research decided to take a look at Hispanics and Financial Services, to take a dive into how this group can be best served by marketers..
August 3, 2017
Last night, the MLS All-Star Game was held in Chicago, featuring...