Niki Harwood
July 20, 2020
Data from our most recent MRI-Simmons Sports Fan Engagement Study reveal that more than 6 in 10 Americans miss sports to some degree.
April 21, 2020
Overall, 86% of Americans claim to be very or somewhat affected by the COVID-19 pandemic, and 84% feel that it will change the world as they know it. About one-third (34%) belong to a subset of people who are ‘Nervous’ and...
April 20, 2020
Over half (59%) of Americans are in favor of the legalization of cannabis. In fact, cannabis consumption has grown 38% since 2018, from 16% to 22% of the total US population..
April 10, 2020
In this blog post, we identify three important elements that should be included in any strategy to increase engagement with sports fan parents and their kids.
October 11, 2017
The last year has been a year of transition for us at Simmons as we’ve adjusted to life as a stand-alone company...