Tamara Barber
August 13, 2020
Compared to the mass media experience of television and the hyper-targeted reach of websites, the magazine experience manages to deliver..
August 7, 2020
MRI-Simmons Cord Evolution study reveals that 80% of US adults (200M people) use free, subscription or network streaming services or apps, up from 77% year ago...
July 1, 2020
At a macro level, magazines are still thriving in a media environment that continues to reinvent itself. This medium offers something for everyone – literally.
November 6, 2019
Part 3 in a series of blogs covering three MRI-Simmons customer success stories. In this post, we detail how a travel company built a new media strategy.
October 2, 2019
Part 2 in a series of blogs covering three MRI-Simmons customer success stories. In this post, we detail how a national mens retailer enhanced its consumer segments.
September 19, 2019
Part 1 in a series of blogs covering three MRI-Simmons customer success stories. In this post, we detail how a food company achieved the impossible with its product launch.
August 27, 2019
The US Census Bureau may have the most challenging marketing job of all time – recruiting all US households to stand up and be counted every ten years. To this end, the Bureau’s CRAT team recently released...
June 19, 2018
According to Simmons' Smart Home Adoption Study, 25.5% of US households currently have a smart speaker (defined as a wireless speaker with the added functionality of...
November 3, 2017
In October, the US Men’s soccer team suffered an embarrassing loss during the World Cup qualifiers, and will not be competing in the World Cup for the first time since 1986...