Consumer
June 19, 2018
According to Simmons' Smart Home Adoption Study, 25.5% of US households currently have a smart speaker (defined as a wireless speaker with the added functionality of...
June 11, 2018
With the recent repeal of the Professional and Amateur Sports Protection Act (PASPA), which outlawed sports betting outside Nevada, many are asking the same question - what’s next?
May 22, 2018
With the launch of Fall 2017 Media Behavior Trends study, we decided to take a deeper dive into binge watching TV...
December 11, 2017
For every action, there is an equal and opposite reaction. No, we’re not talking physics in this blog post. But in many ways...
November 3, 2017
In October, the US Men’s soccer team suffered an embarrassing loss during the World Cup qualifiers, and will not be competing in the World Cup for the first time since 1986...
October 12, 2017
MLB fans are waiting to see which teams clinch the NLCS and ALCS pennants to face-off in the World Series. Among those fans sits a large portion of Hispanic MLB enthusiasts...
October 11, 2017
The last year has been a year of transition for us at Simmons as we’ve adjusted to life as a stand-alone company...
October 10, 2017
As part of #HispanicHeritageMonth, Simmons Research decided to take a look at Hispanics and Financial Services, to take a dive into how this group can be best served by marketers..
September 13, 2017
Connected home automated devices have exploded in popularity in the last few years. Currently, 46% of internet-wired households...