Consumer
June 20, 2024
In advertising, practicing inclusivity in an authentic way is essential for brands to connect with diverse audiences and foster positive brand perception – and the majority of Americans...
May 30, 2024
According to recent MRI-Simmons USA Study data, only 2 in 3 American adults are registered to vote. Knowing who these potential voters are, how to reach them...
May 30, 2024
A surge in travel intent presents a golden opportunity for marketers to connect with a vast audience eager to make the most of their leisure time.
May 28, 2024
Inflation has impacted many of us in several different ways. Whether it is forcing us to drive less to reduce gas expenditures or avoid taking a much needed vacation, inflation has been hitting millions of people right where it hurts, in the pocket.
March 8, 2024
According to recent data from MRI-Simmons' USA study, in total only about 26% of Americans see themselves at either end of the spectrum...
February 29, 2024
In 2024, American voters will head to the polls to elect a President, 34 Senators, and all 435 seats in the House of Representatives – not to mention the many state and local officials down the ballot. Politicians at all levels of government are vying for...
February 27, 2024
It’s been years since GDPR and CCPA went into effect, and yet many data players are still playing fast and loose. They are operating in the shadows and hoping that buyers will...
February 14, 2024
Data expertise is essential for being a strong marketing leader today. In fact, according to Gartner, over half of all decisions...
February 1, 2024
Data should be used by all teams involved in an advanced TV strategy. The people responsible for consumer analysis, segmentation, media buying, and targeting are likely to agree. If asked, they would swear...