Consumer
May 18, 2023
Podcast listeners are a highly engaged and valuable audience with spending power. They share and take action with the products advertised, delivering a high return on advertising investment. The key is...
May 17, 2023
We’ve all had that moment at some point in our lives. For some it was in college. For others, just last week. We’re eyeing a luxury, debating the value, and thinking...
April 19, 2023
Tax day is today. How did you file this year?
April 11, 2023
Pets are an important part of many peoples' lives -- and our furry companions add a special presence to our lives, which was especially helpful during the isolating days of COVID. As George Eliot said…
April 4, 2023
Today we are excited to announce an exciting new partnership with TelevisaUnivision, which makes MRI-Simmons' high-quality and nationally representative dataset available for audience-based buys across all of TelevisaUnivision's media channels..
March 30, 2023
It’s no surprise that rising interest rates and product costs have impacted how Americans feel about US economic conditions. In fact, most American adults (67%) think the US economy is...
February 10, 2023
Sports betting has come a long way from the back alleys and smoke-filled betting parlors. Today, sports bettors can place bets in a number of ways.
December 29, 2022
As 2022 winds down, it feels like a good time to reflect on some of the top stories of the year. In this blog, we share a few interesting consumer insights from 2022...
December 19, 2022
Annually, the first Sunday in November is the TCS New York City Marathon, marking the close of the season of the major marathons. For the first time this year, the marathon was broadcast live on TV, computer, tablet, and phone, including...