Consumer
June 15, 2023
By partnering with OpenAP, advertisers can now leverage MRI-Simmons’ trusted and nationally representative audience segments to create OpenID audiences and then activate those audiences consistently across linear, digital, CTV, and OTT.
May 26, 2023
May is Asian American and Pacific Islander Heritage Month, a time to celebrate the contributions and achievements of Asian Americans and Pacific Islanders in the United States. This year, we're...
May 18, 2023
Podcast listeners are a highly engaged and valuable audience with spending power. They share and take action with the products advertised, delivering a high return on advertising investment. The key is...
May 17, 2023
We’ve all had that moment at some point in our lives. For some it was in college. For others, just last week. We’re eyeing a luxury, debating the value, and thinking...
April 19, 2023
Tax day is today. How did you file this year?
April 11, 2023
Pets are an important part of many peoples' lives -- and our furry companions add a special presence to our lives, which was especially helpful during the isolating days of COVID. As George Eliot said…
April 4, 2023
Today we are excited to announce an exciting new partnership with TelevisaUnivision, which makes MRI-Simmons' high-quality and nationally representative dataset available for audience-based buys across all of TelevisaUnivision's media channels..
March 30, 2023
It’s no surprise that rising interest rates and product costs have impacted how Americans feel about US economic conditions. In fact, most American adults (67%) think the US economy is...
February 10, 2023
Sports betting has come a long way from the back alleys and smoke-filled betting parlors. Today, sports bettors can place bets in a number of ways.