Consumer
December 14, 2022
With a print and digital audience of 222.2 million, magazines have a massive following that keeps coming back. Magazines maintain strong readership throughout the year and...
November 7, 2022
Inflation and the possibility of recession are top of mind for most Americans today. Nearly 8 in 10 American adults report inflation is affecting their 2022 holiday plans.
September 30, 2022
The print industry's rich history gave it a sturdy foundation upon which dynamic new content offerings in digital media - namely podcasts - are being built.
July 19, 2022
It's estimated that misinterpreted data cost the US over $3 trillion annually. It’s imperative that organizations ask these questions to avoid making improper and potentially costly decisions.
May 18, 2022
At the onset of the pandemic, I wrote a blog post that profiled pro- vs anti-vaxxers, anticipating that those two segments of Americans would change dramatically due to the COVID-19 pandemic (I was right and wrong)....
April 20, 2022
4/20 inevitably brings a rush of attention to cannabis each year. After collecting nationally representative data on cannabis consumers since 2018, we thought this to be the perfect time of year to share the latest findings...
March 30, 2022
Cryptocurrency, recently a foreign concept to most, is growing in popularity. 50 million Americans (18 or older) have purchased or traded some form of cryptocurrency in the last 12 months – and 59 million plan to in the next 6 months....
March 24, 2022
March is Women’s History Month, and we’re celebrating the women of the United States here at MRI-Simmons with a look into their attitudes and opinions about a few of our many psychographic categories.
January 25, 2022
Recently, MRI-Simmons released the newest Cord Evolution Study, which tracks the interplay between linear TV and streaming services. One highlight of this new data is looking at who our Cord Cutters are and why they cut the cord.