Consumer
December 8, 2020
This year, Podcast listener numbers are still climbing steadily (with the latest study showing that 70 million American adults listened to a podcast in the last 30 days)...
October 20, 2020
It's estimated that misinterpreted data cost the US over $3 trillion annually. It’s imperative that organizations ask these questions to avoid making improper and potentially costly decisions.
October 7, 2020
Our data show that Trump and Biden supporters might not be as different as the news would have us believe.
September 24, 2020
In the latest wave of our ongoing COVID study, we asked respondents which of four potential back-to-school scenarios they prefer. Results are in, and...
August 13, 2020
Compared to the mass media experience of television and the hyper-targeted reach of websites, the magazine experience manages to deliver..
August 7, 2020
MRI-Simmons Cord Evolution study reveals that 80% of US adults (200M people) use free, subscription or network streaming services or apps, up from 77% year ago...
July 29, 2020
For certain brands, reaching the male 18-34 target is their holy grail. These young men are heavy users of a number of categories...
July 20, 2020
Data from our most recent MRI-Simmons Sports Fan Engagement Study reveal that more than 6 in 10 Americans miss sports to some degree.
June 26, 2020
In this blog post, we examine Americans’ shifting views on life during the pandemic and their expectations for the immediate future.