Consumer
July 20, 2020
Data from our most recent MRI-Simmons Sports Fan Engagement Study reveal that more than 6 in 10 Americans miss sports to some degree.
June 26, 2020
In this blog post, we examine Americans’ shifting views on life during the pandemic and their expectations for the immediate future.
May 26, 2020
In this blog post (the final in a series of three) we reveal how marketers can succeed with audience-based TV buys.
May 20, 2020
With over a month of social distancing under our belts and increasingly bleak economic news, it’s clear that COVID-era perceptions, behaviors, and attitudes are far from one size fits all...
May 13, 2020
In this blog post (the second in a series of three) we explore the existing challenges in the advanced TV space
May 6, 2020
In this blog post (the first in a series of three) we explore the current dynamics in the advanced TV space
April 21, 2020
Overall, 86% of Americans claim to be very or somewhat affected by the COVID-19 pandemic, and 84% feel that it will change the world as they know it. About one-third (34%) belong to a subset of people who are ‘Nervous’ and...
April 20, 2020
Over half (59%) of Americans are in favor of the legalization of cannabis. In fact, cannabis consumption has grown 38% since 2018, from 16% to 22% of the total US population..
April 10, 2020
In this blog post, we identify three important elements that should be included in any strategy to increase engagement with sports fan parents and their kids.