Featured
July 24, 2024
About 70 million Americans are parents of school-aged kids (ages 6-17), making them a significant demographic for marketers to target during the back-to-school season...
June 20, 2024
In advertising, practicing inclusivity in an authentic way is essential for brands to connect with diverse audiences and foster positive brand perception – and the majority of Americans...
May 30, 2024
According to recent MRI-Simmons USA Study data, only 2 in 3 American adults are registered to vote. Knowing who these potential voters are, how to reach them...
May 30, 2024
A surge in travel intent presents a golden opportunity for marketers to connect with a vast audience eager to make the most of their leisure time.
May 28, 2024
Inflation has impacted many of us in several different ways. Whether it is forcing us to drive less to reduce gas expenditures or avoid taking a much needed vacation, inflation has been hitting millions of people right where it hurts, in the pocket.
April 8, 2024
Last week we announced a new partnership with Transunion that brings together high-quality data and technology to enable two important use cases...
March 8, 2024
According to recent data from MRI-Simmons' USA study, in total only about 26% of Americans see themselves at either end of the spectrum...
February 27, 2024
It’s been years since GDPR and CCPA went into effect, and yet many data players are still playing fast and loose. They are operating in the shadows and hoping that buyers will...
February 14, 2024
Data expertise is essential for being a strong marketing leader today. In fact, according to Gartner, over half of all decisions...