Featured
October 8, 2021
MRI-Simmons is proud to introduce the new and improved version of Brand Catalyst – a revolutionary brand strategy and predictive segmentation tool that...
September 23, 2021
The print and digital reach of top magazine publishers (Condé Nast, Hearst, and Meredith) keeps pace with that of top tech sites (Amazon, Apple, Facebook, Google). Among women 18+, top magazine publishers ...
July 29, 2021
Pride Month 2021 was likely the most consequential celebration since Stonewall. 2020’s celebrations were largely muted due to pandemic fears. This year, many Pride events coincided with eased lockdowns, pleasant weather, and overwhelming support for the LGBTQ community.
June 10, 2021
Support for the LGBTQ community is strong across all age ranges but is strongest among younger Americans. 81% of adults 18-24 years old are supportive of the LGBTQ community, and even 60% of adults 65+ are somewhat or very supportive...
April 9, 2021
While every demographic group feels the pandemic’s impact in some way, parents of school-aged kids are uniquely burdened. In our latest survey, 86% of parents said the impact of COVID-19 on their family was high.
December 8, 2020
This year, Podcast listener numbers are still climbing steadily (with the latest study showing that 70 million American adults listened to a podcast in the last 30 days)...
October 20, 2020
It's estimated that misinterpreted data cost the US over $3 trillion annually. It’s imperative that organizations ask these questions to avoid making improper and potentially costly decisions.
October 7, 2020
Our data show that Trump and Biden supporters might not be as different as the news would have us believe.
August 24, 2020
Ever run a Google search for a statistic, only to receive multiple conflicting sources? These data discrepancies often come down to critical differences in sampling methodologies...