Drive client performance with actionable insight
These are challenging times for Agencies. A rapidly evolving digital media landscape, combined with "always-on", interconnected consumers has created a dynamic shift in the way agencies do business. Agencies must adjust marketing strategies often to target the modern consumer, and engage with them across appropriate channels.
MRI-Simmons' agency solutions are designed to provide a deeper understanding of what consumers are doing, and more importantly, why they are doing it. MRI-Simmons delivers flexible consumer profiling, analytics and data visualizations that help agencies win more business, build better customer strategies, and create more effective media plans.
Gain a complete view of target consumers by creating in-depth profiles of current and potential customers, as well as those of competitors. Only MRI-Simmons allows you to explore the motivations and triggers that explain and predict consumer behavior, providing agencies with a powerful profiling tool.
