Demonstrate and understand the value of your audience
Today’s always-on consumer demands an integrated, immersive media experience across devices. MRI-Simmons delivers flexible consumer profiling, analytics and data visualizations designed to address your most important priorities.
With MRI-Simmons, media companies can leverage actionable insight into audiences to drive ad sales, cross-channel engagement and content strategies.
Through a combination of rich behavioral, lifestyle, and demographic data, MRI-Simmons provides a vivid profile of consumers, allowing media companies to attract, engage, and monetize more of their audience. Media companies also leverage MRI-Simmons data to help agencies buy the exact audiences they’re looking for.
