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February 7, 2025

Utilizing Streaming Churn: Insights for Advertisers to Engage Savvy Switchers

38% of video streamers plan to subscribe to a new service in the next 6 months, while 34% are ready to cut ties with one or more subscriptions. This fluidity presents a golden opportunity for advertisers.
December 24, 2024

Unlocking the Potential of Women’s Sports Fans for Advertising Success  

Over the past year, women's sports have experienced a remarkable surge in popularity, capturing the hearts and minds of fans across the nation. 23% of American adults are more interested in women's sports now than they were last year.
December 11, 2024

Understanding American Health Perceptions and the Importance of Mental Health

In today's fast-paced world, health perceptions among Americans are evolving rapidly. With varying opinions across generations, it's crucial to understand these differences to...
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