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December 24, 2024

Unlocking the Potential of Women’s Sports Fans for Advertising Success  

Over the past year, women's sports have experienced a remarkable surge in popularity, capturing the hearts and minds of fans across the nation. 23% of American adults are more interested in women's sports now than they were last year.
December 11, 2024

Understanding American Health Perceptions and the Importance of Mental Health

In today's fast-paced world, health perceptions among Americans are evolving rapidly. With varying opinions across generations, it's crucial to understand these differences to...
December 9, 2024

Activating New Year’s Resolutions: Harnessing the Power of Intent to Engage Motivated Consumers

As the clock strikes midnight on December 31st, millions of people around the world make promises to themselves for a better year ahead. Among these hopefuls, 38% aim to eat healthier, 36% plan to exercise more, 29% want to shed some pounds, and 28% intend to catch more Z's.
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