Blog
July 30, 2018
Today we are pleased to announce the launch of Brand Catalyst, a revolutionary brand strategy and predictive segmentation tool. Built on the Simmons Insights platform, Brand Catalyst identifies the unique characteristics that differentiates over 8,000 brands.
June 25, 2018
The recent marketing stunt by IHOB (aka IHOP), aimed at raising awareness of their pivot to serving burgers, has evoked a bevy of trolling on social media. At first glance....
June 19, 2018
According to Simmons' Smart Home Adoption Study, 25.5% of US households currently have a smart speaker (defined as a wireless speaker with the added functionality of...
June 11, 2018
With the recent repeal of the Professional and Amateur Sports Protection Act (PASPA), which outlawed sports betting outside Nevada, many are asking the same question - what’s next?
May 22, 2018
With the launch of Fall 2017 Media Behavior Trends study, we decided to take a deeper dive into binge watching TV...
May 7, 2018
We're introducing a number of new features in Simmons Insights, including DataHaul, Quad Charts, Trending, and more.
May 3, 2018
Upfronts are in full swing! In this post, we compare and contrast some targets within the pharmaceutical industry and show how Simmons data can help you build a story to close the deal.
February 20, 2018
Three months ago I joined Simmons and promised to deliver innovation – innovations that improve our clients experience and that give them...
February 5, 2018
We're excited to announce the launch of Simmons Insights, a new platform that significantly reducing the amount of time spent on data analysis and insights generation.