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October 11, 2017
October 11, 2017
Shifting Gears: Women Help Drive NASCAR Fan Engagement
The last year has been a year of transition for us at Simmons as we’ve adjusted to life as a stand-alone company...
October 10, 2017
October 10, 2017
La Oportunidad: Hispanics and Personal Finance
As part of #HispanicHeritageMonth, Simmons Research decided to take a look at Hispanics and Financial Services, to take a dive into how this group can be best served by marketers..
September 13, 2017
September 13, 2017
Rise of the Smart Home Consumer
Connected home automated devices have exploded in popularity in the last few years. Currently, 46% of internet-wired households...
August 24, 2017
August 24, 2017
Mobile Ordering Attracts a Lucrative QSR Customer Base
Quick service restaurants (QSRs) have long been the obvious answer to rumbling bellies on a budget, but with the growing...
August 21, 2017
August 21, 2017
The Fifth Season: Back to School
It’s that time of year again. Parents are rediscovering their “freedom,” while fresh faces are...
August 16, 2017
August 16, 2017
Margaritas & the Consumer Conversion Challenge
Converting consumers to your brand is no small task. It requires data and insights that...
August 3, 2017
August 3, 2017
MLS All Star Game, Soccer Fans Provide Opportunity for Marketers
Last night, the MLS All-Star Game was held in Chicago, featuring...
December 20, 2016
December 20, 2016
The North Star in Data Innovation
The last year has been a year of transition for us at Simmons as we’ve adjusted to life as a stand-alone company...
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