Blog
February 1, 2024
Data should be used by all teams involved in an advanced TV strategy. The people responsible for consumer analysis, segmentation, media buying, and targeting are likely to agree. If asked, they would swear...
December 14, 2023
The holiday season is upon us, and while some people check off their shopping lists with Black Friday and Cyber Monday deals, there are many of us who find ourselves scrambling for last-minute gifts as the clock ticks down. If you're in the latter group...
December 5, 2023
Kids these days have more choices than ever on how to spend their free time, from video games to movies to television to outdoor activities and more. And they have an increasing influence on...
October 9, 2023
The winter holiday season is a magical time of year filled with joy, festivities, and gift-giving. In 2023, holiday shopping is set to be more dynamic than ever before, with...
September 25, 2023
Traditionally, in market research, we look at multiyear trends, such as the adoption of sports streamers and the growth of podcasts. But when it came to AI...
August 22, 2023
For researchers like us, anything can be a source of insights - including how users activate our data. Read on to learn which of our many off-the-shelf targets get activated the most!
August 16, 2023
With the NFL preseason officially underway, it’s time to start getting excited about football. And with football season comes fantasy football, one of many traditions that makes the game more exciting for fans...
July 5, 2023
We are excited to announce the launch of Catalyst, a consumer insights and activation engine that informs marketing strategy and streamlines the use of data to drive business results. Powered by...
June 15, 2023
By partnering with OpenAP, advertisers can now leverage MRI-Simmons’ trusted and nationally representative audience segments to create OpenID audiences and then activate those audiences consistently across linear, digital, CTV, and OTT.