Webinars & Video
As the COVID-19 pandemic took hold in America last spring, MRI-Simmons fielded regular surveys to understand how this generational health crisis was impacting the attitudes and behaviors of Americans.
At nearly ¼ of the US population, cannabis consumers are an engaged audience that could deliver sustained growth for marketers.
What will the winter months actually look like as the pandemic weighs heavily on consumers’ minds?
In order to effectively reach and compete for the growing and influential esports fan, marketers need reliable insights into who these fans are, the brands they use and how to reach them.
During this session we share the latest results from our COVID-19 tracking study, including new insight into consumer attitudes on back-to-school, return-to-business, future vaccination plans, and more.
As TV networks and sponsors gear up for a very different fall broadcast season than years past, questions linger about the pandemic's ongoing industry impact - not to mention when we might see a return to pre-COVID ways.
Watch Karen Ramspacher's full 25-minute presentation from the ARF's virtual SHOPPERxSCIENCE Conference, sharing MRI-Simmons' latest insights on the future of shopping in the face of COVID-19.
With the sudden disappearance of sporting events and their extensive media coverage, the platform that sports provides is no longer a sure thing for advertisers.
While America is phasing back into business as usual after the worst of the recent COVID-19 crisis, many people remain on edge about their health and safety.