Complimentary Report
After an unprecedented year for the WNBA, understanding the unique characteristics and engagement drivers of its fanbase is essential for brands and marketers looking to reach a growing audience. As more fans tune in and engage with women's basketball, having precise insights into their behaviors and preferences is crucial for effective targeting and connection.
Courtesy of the MRI-Simmons 2024 Sports Fan Study, this new report delves into the surge in WNBA popularity, providing valuable insights into fan demographics, engagement levels, and media habits. Use this data to refine your marketing strategies and drive impactful fan interactions.
In this report, you'll learn
- The Rise of WNBA Fandom: Discover how WNBA fandom has grown to 30% of Americans, and understand the key factors driving this increase.
- Fan Engagement and Media Consumption: Learn about the media habits of WNBA fans, including their high subscription rates to sports streaming services and engagement with various media platforms.
- Targeting Sports Audiences: Gain insights into how to effectively target WNBA fans using MRI-Simmons ACT, with detailed breakdowns of fan demographics, attitudes, and motivations.
Take your sports marketing to the next level with actionable insights from the MRI-Simmons 2024 Sports Fan Study.
Download the report now and get ahead of the game!