Complimentary Report
Podcasts have seen a significant surge in popularity in the United States, becoming a mainstream medium for information, entertainment, and education. This growth is driven by the convenience of on-demand listening, the wide variety of content available, and the intimate, engaging nature of the audio format. For marketers, the podcast audience represents a highly engaged and loyal demographic, often tuning in for extended periods and developing a strong connection with hosts and topics.
In this complimentary report, we profile the podcast listener using insights from MRI-Simmons' 2024 Podcast Study. In this report you will learn:
- Current trends in podcast growth
- Top ways new podcasts are discovered
- Reasons why consumers financially support podcasts
- Top podcast programs
- Listener drink and snack preferences by genre
- How marketers can quickly activate podcast audiences