Enrich and scale first-party data with accurate and comprehensive insights to avoid waste and maximize ROI
First-party data is the lifeblood of any brand’s marketing efforts. And while nearly all marketers recognize the importance of first party data, less than half think their data is high-quality.
With Consumer Canvas, marketers can enhance their first-party data with deep consumer intelligence, providing greater confidence in the brand strategies and media investment decisions they make. Powered by MRI-Simmons’ high-quality and nationally representative consumer intelligence, Consumer Canvas scales first-party data with accurate and comprehensive insights to avoid waste and maximize ROI.
Make your data more insightful, actionable and effective
Enrich
Gain a more holistic picture of customers, and profile high-value prospects and customers of competitive brands. Consumer Canvas provides marketers with rapid access to scaled audiences.
Discover
With deep insights into the unique characteristics of today’s consumers, Consumer Canvas helps brands uncover new marketing strategies and opportunities to expand market share.
Activate
Activate custom audiences across all media, eliminating the risk of using proxy audiences. This enables valid comparisons of different audiences and media investments, and helps marketers optimize campaigns to drive ROI.
Enrich your data with the industry’s consumer truth-set
Consumer Canvas is powered by MRI-Simmons’ core study, MRI-Simmons USA. With its probabilistic sampling methodology and single-source measurement of 50,000 consumers, this truth-set is scaled to the entire US population through Consumer Canvas, providing marketers with the most accurate, comprehensive and nationally representative view of consumers.