Track the evolution of linear TV and streaming content
To help marketers and programmers adjust to the rapidly evolving TV landscape, MRI-Simmons' Cord Evolution Study tracks the viewing habits of American adults and asks consumers about their pay TV subscription status, awareness and usage of streaming services, TV viewing habits, and more.
Released three times a year, the study demonstrates the evolution of TV viewing trends over time and looks at the entire spectrum of viewing behavior across 10 proprietary Cord Evolution audience segments.
Cord Evolution Highlights
- Analyze insights across the entire video landscape, tied back to brand and psychographic data for more effective media planning and programming strategy
- Discover not only what and how viewers are watching, but also why consumers are watching and making different subscription choices
- Track viewer’s past, present, and future use of pay TV subscription services
- Analyze ten custom segments on the TV “cord spectrum” to assess the market potential for each audience
Key Benefits
What our clients are saying
"The robust analytics and market research provided via the Cord Evolution study has enhanced our understanding of consumer behavior and played a pivotal role in shaping our strategic initiatives. We rely on this product as an indispensable tool to stay ahead in a dynamic market, enabling us to adapt swiftly to emerging trends and make well-informed decisions that contribute to the success of our business.”