Taking the measure of print ad success
Within a diverse media world, print media offers a highly engaging, deeply experiential vehicle for brands. But with so many media to choose from, marketers and planners need to know which ad campaigns make a strong impression – and inspire readers to take action.
MRI-Simmons' AdMeasure empowers print with the granular ROI-focused ad ratings it needs to compete with other media, while delivering the accountability that print advertisers and publishers have long been looking for. By measuring each national ad (1/3 page or larger) in every issue of over 120 print titles, AdMeasure provides the definitive assessment of print campaign success.
We leverage three MRI-Simmons media studies to produce AdMeasure’s comprehensive ad ratings: our benchmark MRI-Simmons USA study; the Issue Specific Study, which measures readership for individual issues of magazines; and Starch, the industry standard in ad effectiveness research.
Find out whether readers took actions such as:
- Purchased the product or service
- Recommended it to someone else
- Visited the company’s website
- Cut out or saved the ad after reading it
