This Spring, many Americans have vacation and event plans. Travel, hospitality, and apparel brands (among others) should jump at the opportunity to capture these enthusiastic consumers.
38% of video streamers plan to subscribe to a new service in the next 6 months, while 34% are ready to cut ties with one or more subscriptions. This fluidity presents a golden opportunity for advertisers.
Over the past year, women's sports have experienced a remarkable surge in popularity, capturing the hearts and minds of fans across the nation. 23% of American adults are more interested in women's sports now than they were last year.
Matt Cumello is Vice President of Marketing for MRI-Simmons, responsible for marketing strategy and execution. Matt has over 20 years of B2B marketing experience, having worked with both start-ups and established companies in market research and technology.