Programmatically integrate consented, representative consumer data with your applications
Marketers today are inundated with data - from CRM and CMS data, to e-commerce data, website analytics, and more. While all of these sources provide perspective into the specific activities of a customer, they lack details on those customer’s attitudes and external behaviors, making it difficult to extract and implement actionable insights.
MRI-Simmons’ API Suite, built on our trusted, validated, and nationally representative datasets, helps power your applications with programmatic access to consumer trends, media consumption, purchase habits, psychographics, segmentations, and more. With this curated data, marketers can make informed decisions on how best to target, reach, and engage their audience.
Key Benefits
Available APIs
Search APIs
Use the APIs to find the data elements to analyze and query against:
- Study search
- Keyword retrieval
- Definition search
- Category search
Data APIs
Get audience data and build personalized data-driven stories
- Audience size
- Persona retrieval
- Brand analysis
- Segment analysis
- Top n attribute retrieval
Authentication APIs
Secure your requests using token-driven authentication and authorization
- Token generation
- Session
Validation APIs
Validate your API requests for graceful error handling
- Study-keyword validation
- Expression validation