Media
During this Media Insights and Engagement 2020 session, Larry Allen (VP Ad Product Stratgey, Ignite) at WarnerMedia and Karen Ramspacher (SVP Innovation & Insights) at MRI-Simmons share how to streamline the process of bringing trusted, high-quality data into the advanced TV and digital ad ecosystem.
During this webinar, Jen Olson, Sr. Product Marketing Manager, demonstrated how Simmons’ Consumer Media Engagement can be utilized to create an audience target, compose messaging by way of the audiences’ engagement and how to combine the target & messaging to create a modern media strategy.
During this webinar, Client Engagement Manager Ashley Brown explored how Simmons’ Cross-Platform Media Insights can be utilized to gain a better understanding of Cord Cutters and how to leverage those insights to improve messaging and better target this growing group.