Moving Beyond Demos
According to a recent CMI report, 63% of B2C marketing professionals attribute their organizations’ lack of success in content marketing over the last year to measurement or content-creation challenges. These findings expose the true extent of data difficulties the marketing community is facing amongst a world where locating potential buyers & their content sweet spots are crucial to success. To alleviate these challenges, marketers need to leverage in-depth psychographic research to improve audience targeting, develop more sophisticated content and aid in finding potentials customers.
During this webinar, Simmons’ Steven Millman, Chief Scientist and Tamara Barber, Sr. Custom Analytics Manager explored how to measure & segment consumers by psychographics and discussed best practices for tailoring messaging to potential customers. They also examined use case scenarios for specific industries and demonstrated how powerful predictive consumer insights can be.