On-Demand Webinar
Understand the critical need for high-quality data and its role in effective decision-making. In our recent webinar hosted by VAB, our own Joshua Pisano leads a panel exploring the challenges of identity fragmentation and the necessity of data enrichment to achieve a comprehensive view of consumers. The conversation, featuring Warner Bros. Discovery's David Porter and Transunion's Brent Gaskamp and moderated by VAB's Benjamin Vandegrift, highlights how integrating customer data with a national consumer truth set enhances identity resolution and marketing strategies, enabling precise and impactful advertising. The conversation underscores the importance of choosing the right partners, understanding data biases, and the dynamic nature of data in today's fragmented consumer landscape.
In this on-demand webinar, you will learn:
- The characteristics of high-quality data, its significance in overcoming identity fragmentation, and the importance of choosing the right data partners.
- How data enrichment helps create a unified view of consumers across various touchpoints and platforms, and the role of identity resolution in this process.
- The dynamic nature of data, the need to understand and address data biases, and practical advice for building a robust data enrichment strategy.
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